Wella Color ID

New Wella Professionals Color.id is a breakthrough salon service that allows hair stylists, for the first time ever, to place colors next to each other without bleeding and without foils or other separators. Up until now, the process of hair coloring, especially a multi-tonal look, was time-consuming and required the use of various separators, such as foils.

Available exclusively through salon professionals, Wella Professionals Color.id allows colorists to meet popular demand for perfectly blended, harmonious color.

Color.id provides reliable color results as an additive to Wella Professionals’ permanent colors, Koleston Perfect and Illumina Color.

By eliminating the need for foils and other separators, Color.id creates a more comfortable and pleasant consumer experience.

Colorists can now follow their intuition and set their artistic character free to create their most beautiful masterpiece yet. The possibilities are as limitless as their imagination, ambition and creativity with Color.id